Why can it be useful to optimize to a cost-based goal? A) You can drive as many
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Question:
A) You can drive as many events as possible per dollar spent
B) You can pay a different price for each attribute (through bid factors) to maximize ROI
C) You can see whether or not the cost of earning the customer's business is monetarily worth it based on product cost, media investment, and other factors
D) Both A and B
E) All of the above
Related Book For
Microeconomics An Intuitive Approach with Calculus
ISBN: 978-0538453257
1st edition
Authors: Thomas Nechyba
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