Why is creating primary demand for a new product a particularly challenging situation for marketers? Question 7
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Question:
Why is creating primary demand for a new product a particularly challenging situation for marketers?
Question 7 options:
Because primary demand is totally dependent on primary supply principles. | |
Because the marketer has to advertise the benefits of the product category, not just their own brand | |
Because early adopters of new products only buy products that are expensive and include the latest technology | |
Because consumers don't know they have a need for the product so they do not have any incentive to begin the decision making process |
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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