Essentially, strategy formulation boils down to answering two basic questions. What are these?

A. Where should we compete" and "How should we compete"

B. Why should we compete" and "How should we compete"

C. What is the meaning of life" and "Where should we compete"

D. How do we develop best-selling products" and "Where should we compete"

E. "Where should we compete" and "How do we imitate whatever the market leader is doing"

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