With the increasing emphasis on customer retention and loyalty, how can marketers effectively implement a customer-centric approach

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With the increasing emphasis on customer retention and loyalty, how can marketers effectively implement a customer-centric approach to foster long-term customer relationships and maximize customer lifetime value?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Posted Date: May 18, 2023 08:37 AM

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With the increasing emphasis on customer retention and loyalty, how can marketers effectively implement a customer-centric approach

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Foundations of Marketing

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