You are applying for the Chief Marketing Officer role at Spartan Mobile Technologies (fictional name) who are manufacturers of mobile phones using the android operating system. You have been asked to prepare for an interview with the CEO by showing that you have an understanding of (1) new product/service strategy, (2) the new product/service development process, (3) the new product adoption curve and (4) customer innovation expectations.

1. Outlining the key concepts

2. Showing models of the concepts

3.Identifying current examples of incremental innovation and radical innovation and explain how they have given the company a competitive advantage.

4. Providing your opinion of how innovation is being used in the mobile phone industry to boost revenue and provide them with a competitive advantage

Answer rating: 100% (QA)

1 Key Concepts a New productservice strategy This refers to the overall approach and plan for developing and launching new products or services to meet customer needs and achieve business objectives b ... View the full answer