You are doing a test market. Go to the Census Metropolitan Area (not the city) and show indicators for median age of the population, median market income in 2019 among recipients, proportion of people with Bachelor's degree or higher and proportion of immigrants and compare them with Canada as a whole

Question: 

Is this area representative of Canada and would it be a good test market for your product because it is representative?

Answer rating: 100% (QA)

To determine if the selected area is representative of Canada and suitable for a test market we can ... View the full answer