You are the marketing manager of a new budget airline company. Your airline targets young adults who

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You are the marketing manager of a new budget airline company. Your airline targets young adults who like to travel but are restricted by Covid-19. Develop a marketing mix for your airline to effectively capture your target market.

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Dec 07, 2023 06:44 AM

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You are the marketing manager of a new budget airline company. Your airline targets young adults who

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Expert Answer:

To capture the attention of young adults restricted by Covid19 Id design a marketing mix that appeals to their desire for affordable yet safe and flex... View the full answer

Global Marketing management

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