You are working for a restaurant on the beach. You are facing slow sales during winter due to the low numbers of beach visitors. Along with the promotional team, you are required to propose promotional activities that could help increase the number of guests during the winter season.
 

Question 1: Explain the restaurant's goals and objectives.
Question 2: 

a. List common promotional activities that could be used to support the marketing objectives.
b. From that list choose one promotional activity and identify the promotional activity objectives.
c. Outline how they relate to the restaurant's objectives.

Question 3: Identify the main internal & external stakeholders you would consult with.

Question 4: Following the organisation's policies, you are required to provide an action plan with timeline and a budget using the templates below.

Action Plan

Task	Timeline	Roles and Responsibilities

Budget

Item	Cost per item	Quantity	Total Cost

Question 5: Identify the resources needed for the promotional activity using the table below

Resources	Details
Financial
Human
Technology
Physical

Scenario 2
You are working in the promotional team for OPPO Australia; the company is planning to launch its new Smartphone in the coming 6 months. The new phone is supported with the latest technology and top-quality cameras. They aim to build awareness, raise consumer interest in the new Smartphone and ultimately drive sales through the service providers like Telstra, Optus and Vodafone, the main trade channels like Officeworks, JB Hi-Fi, etc as well sell through Oppo's own website platform.

You are required to plan for a launch event for their clients, inviting the service providers, the media and the major retail channels.
The event is to take place 2 weeks prior to the launch.
Use the scenario above and answer the following questions

Qus1) Using the above scenario  develop a feedback form to analyse the effectiveness of the event-planning processes.

Qus2)  The feedback below was collected from social media and is provided to you and the team to analyse:

• 65% of social media comments showed that customers liked the event and were happy and mentioned that the event was very organised.
• 20% of social media comments showed that the sound system was not good as they couldn't hear the speaker properly.
• 15% of social media followers complained that the food was cold.
• 55% of all respondents expressed their interest in ordering the new smartphone

a. Based on the feedback analyse the event-planning process explaining what went well and what didn't go well using the table below.

Event Item	% POSITIVE	%NEGATIVE	%UNCERTAIN	ACTIONS

b. Identify possible improvements in future activities.

c. Using the budget and action plan prepared in Assessment 1 Part A, and using the feedback received, explain how successful the event was.
Hint: consider using costs and timelines compared to the benefits from the event

Question 3: Prepare conclusions and recommendations relating to the effectiveness of the event.

Answer rating: 100% (QA)

Solution Question 1 Explain the restaurants goals and objectives The restaurants main goals are to increase sales and profitability during the winter season when beach visitors are low Specifically th... View the full answer