You are working in a marketing team for Philip Morris International company in the UK, but just in the department regarding IQOS device and HEETS tobacco stick in the UK. This task requires to develop an Integrated Marketing Communication plan. Is also needed to be demonstrated the knowledge on how integrated communication is important to build the customer value.  Consider all this, present an analysis the followings points:

•Buyer context

•Business context, including competitive analysis

•Ethical context

•Stakeholder context - internal and external customers, not just buyers

•External (wider context)

This task requires describing these points and using them, to find what role each of them is playing regarding the IQOS device and HEETS tobacco stick.

Answer rating: 100% (QA)

an analysis of the various contexts youve mentioned regarding the IQOS device and HEETS tobacco sticks in the UK 1Buyer Context The buyer context is critical for understanding the target audience for ... View the full answer