You have the following goals for your marketing efforts.
	Maximize ROI of marketing spending, subject to the 8 constraints below.
	Campaign type	Cost	Number of Clicks	Cost per Click	Conversions	Conversion/Cost	Revenue (Total)	ROI
	Search ads	14,000	22,068	0.63	2,300	0.16	$ 225,776	15.13
	Display ads	10,000	23,000	0.43	482	0.05	$ 35,000	2.50
	tube	3,000	12,000	0.25	1,100	0.37	$ 23,000	6.67
	Facebook	4,000	35,000	0.11	3,000	0.75	$ 135,000	32.75
	Constraints
	1. Total budget <= 20,000
	2. At least $2,000 of display ads
	3. At least $2,000 of search ads
	4. YT plus FB has to be at least 50% of the total
	5. FB must be more than search
	6. Search has to be at least 10%
	7. Need at least 3,000 responses (conversions)
	8. tube has to be at least 10%

Answer rating: 100% (QA)

SOLUTION To maximize the ROI of your marketing spending while satisfying the given constraints you can allocate your budget as follows 1 Search ads 2000 2 Display ads 2000 3 Tube 1000 4 Facebook 5000 ... View the full answer