You love energy drinks and have decided to create one of your own. You've come up with a good formula, but you recognize that the taste and benefits are similar to those of most energy drinks now on the market. You need to figure out a way for your energy drink to target a distinct market and stand out with a distinctive identity.

1.Choose one "persona"or type of consumer you're going to targetand describe:

a.The specific characteristics or niche that will be your primary target (for example, Seth Snowboarder, Molly Mom, Taylor Teen, Francesca Fashionista, Gerry Granola)

b.The needs and desires your target consumer will most likely respond to and look for in anon-alcoholicbeverage (for example, Francesca wants the trendiest drink; Mom wants a pick-me-up for the afternoon; Gerry looks for natural ingredients)

2.Come up with an ad tagline for your selected persona that let's them know you're targeting people like them and meeting their needs.

3.Discuss the types of marketing campaigns you'd use to appeal to your selected persona: where and how you might advertise,  

Answer rating: 100% (QA)

Persona Riley Gym Rat a Specific characteristics or niche Riley Gym Rat is a fitness enthusiast who spends a significant amount of time in the gym foc... View the full answer