You work as a team in the communication department of a media and entertainment company operating...
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You work as a team in the communication department of a media and entertainment company operating in such diverse fields as cruises, movies, and theme parks. Traditionally a highly beloved brand, the company which has been around for almost 100 years - is an important global player, but the pandemic and changing consumer demands have made life very difficult for everybody involved. With share prices dropping 40% in the two years the current CEO had been in charge and significant cutbacks in the customer experience resulting from cost-cutting measures during that time, the company feels it has no choice but to bring back the previous CEO who was not always undisputed, either - to get operations back on track. News about this very sudden development will break the next day, so you are scrambling to get ahead of the ball and consider appropriate communication for the various stakeholders. - - Your task: What would you do to support this sudden reversal from a communicative point of view? What possibly diverging interests of different stakeholder groups would your company's communication have to take into account, and what communicative challenges might that bring about? What is your suggested communication strategy? You work as a team in the communication department of a media and entertainment company operating in such diverse fields as cruises, movies, and theme parks. Traditionally a highly beloved brand, the company which has been around for almost 100 years - is an important global player, but the pandemic and changing consumer demands have made life very difficult for everybody involved. With share prices dropping 40% in the two years the current CEO had been in charge and significant cutbacks in the customer experience resulting from cost-cutting measures during that time, the company feels it has no choice but to bring back the previous CEO who was not always undisputed, either - to get operations back on track. News about this very sudden development will break the next day, so you are scrambling to get ahead of the ball and consider appropriate communication for the various stakeholders. - - Your task: What would you do to support this sudden reversal from a communicative point of view? What possibly diverging interests of different stakeholder groups would your company's communication have to take into account, and what communicative challenges might that bring about? What is your suggested communication strategy?
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Related Book For
Forensic And Investigative Accounting
ISBN: 9780808056300
10th Edition
Authors: G. Stevenson Smith D. Larry Crumbley, Edmund D. Fenton
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