Your company has been selling UniGate, a high-tech security device for households, for five years in North America. The company recently decided to expand its market to Asia in the next year. You are the marketing manager and are charged with leading the strategic program. For the Asia market, you’d develop a Marketing Mix for UniGate. You have developed all strategies of product offering, price based on quality, and communication messages, but the strategy of product distribution. Which Ps of the Four Pillars should you work on now?

a. Promotion 

b. Place 

c. Price 

d. Product

Answer rating: 100% (QA)

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