Your company, (Own wine Company, can be any name) which makes wine, has just received a multimillion-dollar
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Question:
Your company, (Own wine Company, can be any name) which makes wine, has just received a multimillion-dollar contract to market its product to the people in the Republic of Georgia. It should demonstrate cross- cultural competency so that your product can be as successful in this foreign country as it is in the United States.
Specifically, should include the following:
- A communication approach that demonstrates your understanding of cross-cultural competency
- Mission
- Vision
- Values
- Vendors
- This is going to include the knowledge, skill, and motivation to be able to sell the product to this target audience. An example would be; what is relevant for this target group that is not your normal target audience.
- A marketing approach that demonstrates your awareness of the specific audience's market culture
- Vendor Relationships
- Marketing Strategies
- Marketing Approach
- This is making sure that you understand your audience's thought process. What makes them buy, what makes them want your product, how are you going to market this product, etc?
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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