Your Marketing Director wants to know more about Mental Availability and how it relates to buyer behavior.

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Discuss why Mental Availability is important for a brand’s long-term growth. What advice would you give your Marketing Director to build and enhance Mental Availability for Lipton?

Provide a recommendation with 5 potential category entry points that the brand could use in future advertising. (500 words approx.)

Related Book For answer-question

Ethics Theory and Contemporary Issues

ISBN: 978-1285196756

8th edition

Authors: Barbara MacKinnon, Andrew Fiala

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Posted Date: Sep 29, 2020 03:00 AM

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Your Marketing Director wants to know more about Mental Availability and how it relates to buyer behavior.

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Ethics Theory and Contemporary Issues

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