YouTube URL: http://www.youtube.com/watch?v=xNLbPPZ4iSM Read the Article. Answer the following Questions - Your answers should align to the iogo IMC campaign.

#1: IMC planning is designed to make choiceful multimedia, multiplatform decisions. Briefly determine and explain the value of message synergy and cross - media integration. Describe evidence of message synergy - Refer to the iogo campaign to support and justify your answer.

#2: Determine and briefly explain the specifc role of the iogo Salesforce and value of Trade Channel Push and Pull strategies. Provide examples of 'push and pull' strategies.

Refer to the iogo campaign to support your answer. iogo's website may also be helpful.

Answer rating: 100% (QA)

Answer responses based on common IMC Integrated Marketing Communications practices and strategies 1 IMC planning is designed to make choiceful multimedia multiplatform decisions Briefly determine and ... View the full answer