Carefully watch this most recent Listerine Commerical- YouTube URL: http://www.youtube.com/watch?v=IKUTchlRdOk Based on the information determine the following:

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Carefully watch this most recent Listerine Commerical- YouTube URL: http://www.youtube.com/watch?v=IKUTchlRdOk

Based on the information determine the following:

1) Listerine's Positioning Strategy: ( 5 Marks) Your answer must rationalize your decision.

2) Write a comprehensive Positioning Statement. (10 Marks) All essential components must be addresssed.

Related Book For answer-question

Financial Accounting Tools for Business Decision Making

ISBN: 978-1118024492

5th Canadian edition

Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso, Barbara Trenholm, Wayne Irvine

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Posted Date: Feb 20, 2024 05:40 PM

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Carefully watch this most recent Listerine Commerical- YouTube URL: http://www.youtube.com/watch?v=IKUTchlRdOk Based on the information determine the following:

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Financial Accounting Tools for Business Decision Making

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