You have been asked to use face-to-face questionnaires to collect data from local residents about their opinions
Question:
You have been asked to use face-to-face questionnaires to collect data from local residents about their opinions regarding the siting of a new supermarket in an inner city suburb (estimated catchment population 111,376 at the last census). The age and gender distribution of the catchment population at the last census is listed below.
a. Devise a quota for a quota sample using these data.
b. What other data would you like to include to overcome likely variations between groups in their availability for interview and replicate the target population more precisely? Give reasons for your answer.
c. What problems might you encounter in using interviewers?
Step by Step Answer:
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill