One application of data mining is micromarketing. What is micromarketing, and how might a retailer use it?
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One application of data mining is micromarketing. What is micromarketing, and how might a retailer use it?
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Micromarketing is when a retailer uses differentiated mark...View the full answer
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Related Book For
Retail Management A Strategic Approach
ISBN: 978-1292214672
13th Global edition
Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee
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