Go to the social media site for a retailer that you have shopped at during the last
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Go to the social media site for a retailer that you have shopped at during the last few weeks. How was social media used as an element in the retailer’s communication program? What audience is being reached with social media? Is the social media message consistent or inconsistent with other communication elements? Is this a strong or weak strategy? Please explain.
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Related Book For
Retailing Management
ISBN: 978-1259573088
10th edition
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
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