There are services and products involved when buying or renting a car, and in both cases, the
Question:
There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the service. Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 90% (10 reviews)
The differences in offerings provided by service retailers include 1 Intangibility 2 Simultaneou...View the full answer
Answered By
Saud Ur Rehman
Evaluating manufacturing processes by designing and conducting research programs; applying knowledge of product design, fabrication, assembly, tooling, and materials; conferring with equipment vendors; soliciting observations from operators. Developing manufacturing processes by studying product requirements; researching, designing, modifying, and testing manufacturing methods and equipment; conferring with equipment vendors. Keeping equipment operational by coordinating maintenance and repair services; following manufacturer's instructions and established procedures; requesting special service.
5.00+
1+ Reviews
10+ Question Solved
Related Book For
Retailing Management
ISBN: 978-1259573088
10th edition
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
Question Posted:
Students also viewed these Business questions
-
Your best friend, Mitch, was at a sales conference recently. During one of the breaks, he entered into a conversation with one of the other attendees, Darly, regarding the perks provided by their...
-
The Owens Group manages several fitness centers in Europe and Asia. The home office staff of The Owens Group evaluates managers of the Owens divisions by keeping track of the rate of return each...
-
Zhang (2005) examined revenue recognition practices in the software industry. Software firms derive revenue from software licensing and post- contract customer support. In both cases, the point in...
-
Consider X[k] be the N-point DFT of an N-point sequence x[n]. (20 %) x [n] = {1, -2, 1, 3} x [n] = {0, 2, -1,0,0,4} (a) Determine the linear convolution x [n] * x [n] (5%) (b) Determine the...
-
In preparing the bank reconciliation at February 28, 2019, for Wimpy Dudes Moving Corporation, the following errors were discovered in the firm's records: a. The checkbook and the general journal...
-
A motorcyclist of mass 60 kg rides a bike of mass 40 kg. As she sets off from the lights, the forward force on the bike is 200 N. Assuming the resultant force on the bike remains constant, calculate...
-
True or False: Balancing a rotor suspected of running near a resonant frequency calls for care when increasing the size of the trial weight indicated by a balance program.
-
Use the ending balances from Problem 10-24 to prepare a balance sheet for CASH for 2013.
-
You should not contest their claim because it would violate their right to freedom of religion. The First Amendment states that Congress shall make no law "respecting an establishment of religion"...
-
Light waves with two different wavelengths, 632 nm and 474 nm, pass simultaneously through a single slit whose width is 7.15 10-5 m and strike a screen 1.20 m from the slit. Two diffraction patterns...
-
Best Buy is a category specialist with more than 1,400 store locations. It sells appliances (refrigerators, washers and dryers, small household appliances) and electronics (televisions, computers,...
-
Go to the websites of J. Crew (www.jcrew.com), JCPenney (www.jcpenney.com), and American Eagle Outfitters (www.ae.com) and shop for a pair of khaki pants. Evaluate your shopping experience at each...
-
Companies L and D both operate food processing plants, and both operate a chain of retail food stores. Company L transfers all of the output from its processing plants to its stores, while Company Ds...
-
It is not possible to draw a leader without placing text. A) True B) False
-
Fill in the blank field in this text: Although they make the drawing look very interesting, using the[1]___________________________________________ feature can cause Revit to run extremely slow.
-
Fill in the blank field in this text: Use the[1]____________________key, on the keyboard, to flip the door swing while placing doors using the Door tool.
-
Draft renderings can be printed very large with no pixilation. A) True B) False
-
You can adjust the ceiling height room by room. A) True B) False
-
Consider again the model economy described in Exercise 3.2, but suppose there is a second storable good, silver. Silver is as easy to exchange and store as gold. The initial old own a total of 50...
-
Consider the discrete group G of order 8 that has the following Cayley diagram e If we have the sequence of operations: fcagec, which of the options represents the reduction of the sequence to a...
-
Any retailer's goal is to get a customer in its store to stop searching and buy a product at its outlet. How can a sporting goods retailer ensure that the customer buys athletic equipment at its...
-
A family-owned used CD store across the street from a major university campus wants to identify the various segments in its market. What approaches might the storeowner use to segment its market?...
-
Develop a demographic profile for two different target market segments for a hardware store. Outline the difference in the retail mixes that would be most appealing to each of these target markets.
-
A project costs $80 MM, with 25% of the investment int in year 1 and the balance in year 2. The plant operates atates at 50% capacity in year 3 and then full capacity for the next next 20 years. The...
-
What is organizational Behaviour the study of? How is social sciences related to organizational behavior? What is the difference between social science and organizational behavior? What is the...
-
Describe the nature of organization change, including forces for change and planned versus reactive change
Study smarter with the SolutionInn App