1 Quality Chilled Foods have asked you, a public relations consultant, to advise them what to do in relation to their retail customers in particular and the public in general. The company has absolute proof that none of their products contain listeria bacteria because their chilling process is unique and has in-built safety checks to ensure against this kind of eventuality. Prepare your advice in the form of a report, with special reference to the role which could be played by the salesforce.