Read the Selling in Action feature titled How Do Customers Judge Service Quality? on page 134. How
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Read the Selling in Action feature titled “How Do Customers Judge Service Quality?” on page 134. How might this information help a salesperson that wants to adopt the value-added selling strategy?
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Selling Today Partnering to Create Value
ISBN: 978-0134477404
14th edition
Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece
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