Select three leading companies in your region: a small, a medium, and a large company. Research their
Question:
Select three leading companies in your region: a small, a medium, and a large company.
Research their product/service offerings and determine the following:
i. In your opinion, what is the positioning strategy for their leading brand/product/
service offering?
ii. What are their competitive advantages, and how are they translated into a value-added product strategy?
iii. What is their pricing strategy?
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Related Book For
Selling Today Partnering To Create Value
ISBN: 9781292458632
15th Global Edition
Authors: Gerald Manning, Michael Ahearne
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