Select three leading companies in your region: a small, a medium, and a large company. Research their

Question:

Select three leading companies in your region: a small, a medium, and a large company.

Research their product/service offerings and determine the following:

i. In your opinion, what is the positioning strategy for their leading brand/product/

service offering?

ii. What are their competitive advantages, and how are they translated into a value-added product strategy?

iii. What is their pricing strategy?

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Related Book For  answer-question

Selling Today Partnering To Create Value

ISBN: 9781292458632

15th Global Edition

Authors: Gerald Manning, Michael Ahearne

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