You are a Generation Y customer who is receptive to high-tech communications technology and to having access to, and responding to, significant amounts of information. You are passing on the old family car to your younger sibling and have saved enough to buy a brand-new one. Describe the buying situation you find yourself in, the stages in the decision-making process, and the influences of various individuals and groups on the process. What role do marketing and selling play in successfully navigating this process?