1. Based on the marketing activities DNBC has tried, do you think it has a production-oriented marketing...

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1. Based on the marketing activities DNBC has tried, do you think it has a production-oriented marketing or a consumer-oriented philosophy? Explain your reasoning with examples.

2. Research the City of Detroit and the Metropolitan Detroit area. Does DNBC understand its target market? Explain why you think that.

3. Conduct a SWOT on DNBC—the company, not the products. Provide two or three statements per section.

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780357718803

20th Edition

Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy

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Question Posted: Aug 15, 2023 08:48 AM

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1. Based on the marketing activities DNBC has tried, do you think it has a production-oriented marketing...

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1 A productionoriented philosophy emphases the product as the single most important part of the business Concentrating resources on developing the product in the most efficient manner while promotion ...View the full answer

Small Business Management Launching And Growing Entrepreneurial Ventures

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