What are the 4 Ps of marketing strategy that should be discussed in a marketing plan?

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What are the "4 Ps" of marketing strategy that should be discussed in a marketing plan?

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780357718803

20th Edition

Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy

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Question Posted: Aug 15, 2023 08:48 AM

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What are the 4 Ps of marketing strategy that should be discussed in a marketing plan?

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Small Business Management Launching And Growing Entrepreneurial Ventures

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