1. Do you think a business like HydroUV Systems could prosper in Mexico? Why or why not?

2. What challenges and risks do you think Shira should anticipate if he decides to do business in Mexico? What could he do to manage those challenges and risks and increase his chance of success in the market?

3. Do you think Shira should try to join the trade mission that the U.S. Commercial Service is organizing? What other options might be available to help him connect with potential customers in Mexico?