Mandy is shopping for a new car. She is visiting a car dealership in her hometown and
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Mandy is shopping for a new car. She is visiting a car dealership in her hometown and describes to Jane, the salesperson, that she wants a four-door sedan with high fuel economy and a leather interior. Jane then shows Mandy three cars that Jane thinks may fit Mandy's preferences. What stage of the decision-making process is Mandy in, and what should Jane understand about Mandy's search to complete the sale?
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Small Business Management Launching And Growing Entrepreneurial Ventures
ISBN: 9780357718803
20th Edition
Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
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