What should entrepreneurs understand about sociological influences on customers?
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What should entrepreneurs understand about sociological influences on customers?
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Culture refers to the behavioral patterns and values that characterize a group of customers in a tar...View the full answer
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Related Book For
Small Business Management Launching And Growing Entrepreneurial Ventures
ISBN: 9780357718803
20th Edition
Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
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