Reflect back on Table 2.1 (Social Marketing Planning Primer).

Review the order of the 10 steps and discuss any that are not in a sequence you are familiar with using, or that you question.

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Table 2.1 Social Marketing Planning Primer Executive Summary Brief summary highlighting the social issue the plan is intended to impact, and its purpose, focus, priority audience(s), major marketing objectives and goals, desired positioning, marketing mix strategies (4Ps), and evaluation, budget, and implementation plans. 1.0 Social Issue, Organization(s), Background, Purpose, and Focus 1.1 Social Issue plan is intended to impact 1.2 Organization(s) involved in developing and implementing plan 1.3 Background information leading to the development of this plan 1.4 Purpose of this effort, relative to the social issue 1.5 Campaign focus, approach this plan will use to contribute to the purpose 2.0 Situation Analysis (SWOT) 2.1 Organizational strengths (e.g., management priority) 2.2 Organizational weaknesses (e.g., funding limitations) 2.3 External opportunities (e.g., levels of societal concern) 2.4 External threats (e.g., advocates for competing issues) 2.5 Key learnings from a review of similar prior efforts and additional exploratory market research 3.0 Priority Audiences