Visit a website of your choice.

1. Go through the website to identify the components that were strategically optimized using SEO and SMO techniques. What could have been done to optimize the site further? Print out a screen image and label the page for in-class discussion.

2. Identify the keywords you think would be good tags for the site.

3. Run a search query using the keywords. Does the site show up in the first page of rankings? In the top three? Why do you think the site was successful (or not)?

4. While you’re on the search results page, take a look at the sponsored and organic results listings. How do they differ? Which would be most influential if you had been conducting a real search?