Identify a target company that you understand welleither because you have worked for the company or have

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Identify a target company that you understand well—either because you have worked for the company or have read a lot about it. To illustrate, let’s assume you select Marriott Corporation, the hotel and time-share resort company.

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Strategic Management Concepts And Cases

ISBN: 9781119539667

2nd Edition

Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce

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