Consider the bank you have a relationship with. List all the brand touchpoints. Evaluate which are the
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Consider the bank you have a relationship with. List all the brand touchpoints.
Evaluate which are the most important to you and why.
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A brand touchpoint can be defined as any interaction that a consumer has with the brand Here is a list of the potential touchpoints you may experience ...View the full answer
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GERALD KAMAU
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Related Book For
Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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