Evaluate the following extension proposals; a. Bank of America into home safes b. Crest into a chain
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Evaluate the following extension proposals;
a. Bank of America into home safes
b. Crest into a chain of dentist offices
c. Caterpillar into automobiles
d. Google into flight reservations
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Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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