Identify markets in which actual sales and growth were less than expected. Why was that the case?
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Identify markets in which actual sales and growth were less than expected. Why was that the case? Identify markets where a sales collapse was sudden. Explain why this happened.
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Related Book For
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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