What are the emerging submarkets in the adult snack food industry? What are the alternative responses available
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What are the emerging submarkets in the adult snack food industry? What are the alternative responses available to confectionery and snack companies such as Cadbury and Walkers, assuming they want to stay relevant to customers interested in healthier eating?
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Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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