Pick a company or brand or business on which to focus, such as cereals, What are the

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Pick a company or brand or business on which to focus, such as cereals, What are the major segments? What are the customer motivations by segments? What are the unmet needs?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:00 AM

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Pick a company or brand or business on which to focus, such as cereals, What are the

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Strategic Market Management

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