Pick a company or brand/business on which to focus. What are the emerging submarkets2 What are the
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Pick a company or brand/business on which to focus. What are the emerging submarkets2 What are the trends? What are the strategic implications of the submarkets and trends for the major players?
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Analyzing Emerging Submarkets and Trends Patagonias Case Company Patagonia a leading outdoor apparel and gear brand known for its commitment to sustainability and environmental activism Emerging Subma...View the full answer
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Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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