Why were some brands (like Google) able to fight off competitors in high-growth markets and others were

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Why were some brands (like Google) able to fight off competitors in high-growth markets and others were not?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:11 AM

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Why were some brands (like Google) able to fight off competitors in high-growth markets and others were

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Googles ability to fend off competitors in highgrowth markets can be attributed to a number of facto...View the full answer

Strategic Market Management

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