Visible criticism has been levelled at the bottled water industry, including the claim that their product is
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Visible criticism has been levelled at the bottled water industry, including the claim that their product is not better than tap water in many locales (some brands are even said to have an unpleasant aftertaste), and that the plastic bottles are carbon costly to make and are not biodegradable. What programmes would you consider to combat these arguments if you were responsible to the Nestle Pure Life brand?
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Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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