Why is Volvos subscription model a win-win for the customer and the company?

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Why is Volvo’s subscription model a win-win for the customer and the company?

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Strategic Market Management

ISBN: 9781119802860

12th Edition

Authors: David A Aaker, Christine Moorman

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Question Posted: Apr 08, 2024 08:00 AM

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Why is Volvos subscription model a win-win for the customer and the company?

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For Volvo this subscription model provides a steady revenue stream on which it can better ...View the full answer

Strategic Market Management

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