Refer to Minicase 1. You, as the CIO, believe that the business gains for implementing video mining in your retail stores will outweigh any negative customer perceptions. Your company is Baby’s R Us, a child company of Toys R Us. Do an economic feasibility study for this investment. Be sure to include a listing of intangible costs and benefits, as well as an argument for your chosen discount rate.

What is the ROI of the video mining? Try to keep your analysis to under 15 pages.

Data from Minicase 1 You are the CIO of a major retailer. Recently, you read “Spying on the Sales Floor” in the Wall Street Journal on December 21, 2004. You see that your competitors are using video mining to analyze consumer behavior. Should your company also adopt this tool (video mining)? What are the strategic implications to your company of your competitors’ move? What opportunities have been created? Threats?