Suppose a firm is considering changing from a low-active price strategy to a high-active strategy. Discuss the

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Suppose a firm is considering changing from a low-active price strategy to a high-active strategy. Discuss the implications of this proposed change.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:04 AM

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Suppose a firm is considering changing from a low-active price strategy to a high-active strategy. Discuss the

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Strategic Marketing

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