Question: Suppose a firm is considering changing from a low active price
Suppose a firm is considering changing from a low-active price strategy to a high-active strategy. Discuss the implications of this proposed change.
Answer to relevant QuestionsDescribe and evaluate the price strategy used for the Lexus 430 European-style luxury sedan. In some industries prices are set low, subsidies are provided, and other price-reducing mechanisms are used to establish a long-term relationship with the buyer. Utilities, for example, sometimes use incentives to encourage ...Go to the websites of NBC and the BBC (www.nbc.com and www.bbc.co.uk). Contrast the ways NBC and the BBC promote their daily TV programs online. Which similarities and differences do you detect? Suggest ways of improvement ...Coordination of advertising and personal selling strategies is a major challenge in large companies. Outline a plan for integrating these strategies. Discuss the reasons why many companies are interested in the marketing potential of the Internet.
Post your question