Suppose you are developing a research program for a new bookstore serving your college or university. What

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Suppose you are developing a research program for a new bookstore serving your college or university. What kind of exploratory research would you recommend? Would you propose both qualitative and quantitative studies? Why or why not? What specific steps would you take?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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