Suppose you are working for a company getting ready to launch a new line of powdered flavorings

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Suppose you are working for a company getting ready to launch a new line of powdered flavorings that consumers can add to bottled water. How would you use shaping to entice people to try-and ultimately buy-your new product?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:16 AM

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Suppose you are working for a company getting ready to launch a new line of powdered flavorings

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Packages can be displayed near the aisle where bottled water is sold in a sup...View the full answer

Contemporary Marketing

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