Technology has the potential to make our lives easier by reducing the amount of clutter we need to work through in order to access the information on the Internet that really interests us. However, perhaps intelligent agents that make recommendations based only on what we and others like us have chosen in the past limit us—reducing the chance that we will stumble onto something (e.g., a book on a topic we’ve never heard of, or a music group that’s different from the style we usually listen to). Will the proliferation of “shopping bots” make our lives too predictable by only giving us more of the same? If so, is this a problem?
Answer to relevant QuestionsThe chapter notes that people respond to very subtle cues in the environment even when they are very unaware of these effects. Can or should marketers exploit these influences? What is purchase momentum, and how does it relate (or not) to the model of cognitive decision-making? Give an example of the type of purchase that each of the three types of decision-making – cognitive, habitual, and affective - would most likely explain. How might the rise of peer-to-peer music sharing influence the structure of the music CPS? One guess is that this method erodes the dominance of the big labels because listeners are more likely to access music from ...Define a cultural gatekeeper, and give three examples.
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