The chapter notes that people respond to very subtle cues in the environment even when they are

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The chapter notes that people respond to very subtle cues in the environment even when they are very unaware of these effects. Can or should marketers exploit these influences?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:26 AM

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The chapter notes that people respond to very subtle cues in the environment even when they are

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Consumer Behavior Buying, Having and Being

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