The $5.7 billion energy-drink category, in which Monster holds the No. 2 position behind industry leader Red
Question:
a. Describe the structure of the energy-drink market. How has that structure changed over the past few years?
b. If Monster and Red Bull formed a cartel, how would the price charged for energy drinks and the profits made change?
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a The structure of the energydrink market has changed from a virtual monopoly se...View the full answer
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