The Beaver Creek Pottery Company sells bowls and mugs, hand-made by Native American artisans, at a craft store and through a Web site. Making these items requires a special type of clay and a large amount of individual person-hours, so for planning purposes, the company would like to forecast future demand, specifically through its Web site, which has increasingly become the primary source of sales. Following is the company€™s Web site demand (in items sold) for the past 36 months:

Develop a linear trend forecast model, an exponentially smoothed model (α = 0.20), and a
5-month moving average forecast model and indicate which one you think should be used to forecast Web sitedemand.

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